Consumer Behavior

Emerald Group Publishing Limited eBooks 2026 Book chapter

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Authors: Syed Saad Andaleeb, Shiraz Latiff

DOI: 10.1108/978-1-83753-048-920262006

Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics Consumer Behavior in Brand Consumption and Identification