Free language! Why we should promote de-Englishization, transdisciplinary linguistic tolerance and greater stylistic freedom, and why we should do so in international business particularly

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Authors: Arjen C. van Witteloostuijn, Nachoem M. Wijnberg
Cited by: 0
References: 67

Abstract

Purpose This study aims to stimulate a dialogue regarding the boring and voiceless language that is supposed to be used across the social sciences, including International Business (IB). Design/methodology/approach This is an essay arguing in favor of changing language use. Findings Freeing thought requires freeing language. Moreover, given the intrinsic multilingual character of IB, this is a particularly pressing issue in IB. Originality/value The plea to free language in order to enact literary and other styles of writing to better capture complex reality and unleash creativity, including poetry, is novel in IB.

Fields of Study & Subjects

Language Communication and Linguistic Studies Academic Writing and Publishing Discourse Analysis in Language Studies

Publication details

Journal / source
Critical Perspectives on International Business
Pages
1–21
Publication date
28 February 2026
Language
EN