Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more?
Abstract
It has come to the attention of the publisher that the article by Ruberti M and La Martina A (2025), “Alcohol-free branding in formula one: stealth marketing strategy or something more?” International Journal of Sports Marketing and Sponsorship, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSMS-04-2025-0135, was published with a typo in the title.The title should read: “Alcohol-free branding in Formula One: stealth marketing strategy or something more?”This error was introduced during the article publication process, for which the publisher apologises.
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Marketing and Advertising Strategies
Digital Marketing and Social Media
Publication details
- Journal / source
- International Journal of Sports Marketing and Sponsorship
- Volume
- 27
- Issue
- 4
- Pages
- 945–945
- Publication date
- 30 January 2026
- Language
- EN