Book review: Global marketing

IIM Ranchi Journal of Management Studies 2026 Open access

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Authors: Mananage Shanika Hansini Rathnasiri, W. V. De Silva
DOI: 10.1108/irjms-01-2026-194
Cited by: 0
References: 5

Fields of Study & Subjects

International Business and FDI Marketing and Advertising Strategies Management and Marketing Education

Publication details

Journal / source
IIM Ranchi Journal of Management Studies
Volume
5
Issue
1
Pages
124–127
Publication date
9 February 2026
Language
EN