Guest editorial: Interpretive approaches to branding

Journal of Product & Brand Management 2026

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Authors: Bernard Covà, Daniele Dalli

DOI: 10.1108/jpbm-04-2026-033

Cited by: 1

References: 20

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

References 20