The career development of Brand Pretorius

Purpose The purpose of this study is to formulate a description of Pretorius' career development as it is represented in primary and secondary documentary data sources available in the public domain and to interpret his development through the lens of the theoretical career development framework of Jeffrey Greenhaus, Gerard Callanan and Veronica Godshalk (2019). Design/methodology/approach The study employed a descriptive, longitudinal, idiographic-morphogenic, psychobiographical and single-case study design that enabled the analysis and theoretical interpretation of Pretorius' career development within the social context in which he lived. Findings Generally, Pretorius' career progression matched the stages proposed by Greenhaus et al. (2019). Minor exceptions were noted that relate to the occupational and organizational choice and late career stages. Thus, Pretorius' career development confirms the appropriateness and accuracy of the Greenhaus et al. theoretical framework. Originality/value Although Pretorius attracted considerable attention of journalists to date, this investigation makes an original and significant contribution to the scientific study of his career.