Erratum: Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience

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Abstract

It has come to the attention of the publisher that in the article, Ghenie, D., Avornicului, M., Sitar-Taut, D. (2025), “Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience”, Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-06-2025-0454, an error was made in the data availability statement in the final published PDF. The current data availability statement reads as:Data availabilityIn the interest of transparency, data sharing and reproducibility, the authors of this article have made the data underlying their research openly available. It can be accessed by following the link here: https://osf.io/7fchb/?view_only5029cafb3265f44b4be5e7029e7d73425.This data availability statement is not related to the article and was added in error during the article publication process, for which the publisher apologises.

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Publication details

Journal / source
Online Information Review
Volume
50
Issue
2
Pages
428–428
Publication date
3 February 2026
Language
EN