Experiential Consumption: A Systematic Literature Review and Future Research Directions

Abstract Experiential consumption has emerged as a key focus in consumer behaviour research, emphasizing the role of emotions, sensory engagement, and immersion in shaping consumption experiences. A literature review on experiential consumption is essential for advancing theoretical and strategic understanding in the era where consumers increasingly prioritize experiences over material purchases. This systematic literature review examines 98 studies on experiential consumption from inception till November 2024, sourced from Scopus within the business and management discipline. The analysis outlines the antecedents and consequences of experiential consumption and presents the emerging contexts in several sectors within the academic discourse on experiential consumption. Additionally, the study identifies gaps and opportunities in the existing literature and proposes recommendations for future research. This review on experiential consumption holds substantial theoretical and practical implications.