Social media use in micro entrepreneurship
Abstract
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The findings suggest that women microentrepreneurs’ transition to online business was supported by specific social media strategies. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Fields of Study & Subjects
Entrepreneurship Studies and Influences
Digital Marketing and Social Media
Knowledge Management and Sharing
Publication details
- Journal / source
- Strategic Direction
- Volume
- 42
- Issue
- 1
- Pages
- 15–17
- Publication date
- 8 January 2026
- Language
- EN