Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis
Abstract
It has come to the attention of the publisher that article Nadroo, Z.M., Jayawardena, N.S., Naqshbandi, M.A., and Thaichon, P. (2025), “Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis”, Spanish Journal of Marketing - ESIC, Vol. ahead-of-print No. ahead-of-print. Link to the cited article., incorrectly listed author Zeeshan Majeed Nadroo’s affiliation. This has now been amended from IILM University, Gurugram, India to School of Management, IILM University, Gurugram, India.This error was introduced during the article publication process, for which the publisher apologises.
Fields of Study & Subjects
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Marketing and Advertising Strategies
Publication details
- Journal / source
- Spanish Journal of Marketing - ESIC
- Volume
- 30
- Issue
- 3
- Pages
- 414–414
- Publication date
- 19 January 2026
- Language
- EN