Augmented Reality Driven Advertising: A Marker-Based Approach For Immersive Brand Engagement

In a time when digital consumers expect more than just static visuals, traditional advertising methods are quickly losing their impact. Augmented Reality (AR) offers a strong way to change standard marketing into engaging, interactive experiences that mix the physical and digital worlds. This research looks at the use of marker-based AR, created with Unity 3D and the Vuforia Engine, to develop active and user-focused advertising models. By combining virtual 3D product displays, multimedia elements, and real-time interaction in real-world settings, the proposed method moves advertising from simple viewing to active involvement. This study aims to assess how AR-based ads improve brand engagement, user experience, and emotional connections compared to traditional methods. The results show AR’s ability to transform digital marketing by creating new, experience-driven promotional models that not only grab attention but also encourage deeper interactions between consumers and brands in the digital era.