Public Perception of Innovation and Science Parks in Hungary

This study investigates the public's awareness and perception of innovation ecosystems in Hungary, a non-mature economy where university-owned Science Parks (SPs) are central policy instruments. By integrating the Quadruple Helix Model with the consumer co-creation megatrend, our research provides a novel conceptual framework for understanding stakeholder engagement. The key research question is „How does the public's perception of universities as innovation drivers and their awareness of Science Parks vary across different demographics and sectors in Hungary?" We use a quantitative survey with a nationally representative sample of Hungarian adults. The findings reveal a significant lack of awareness of Science Parks, which is correlated with key demographic variables like age and education level. In addition, statistically significant difference was found in the perceived innovativeness of education sector versus further business sectors. The paper offers actionable recommendations for Science Park managers and policymakers to foster public engagement and generate shared value by focusing on tangible outcomes and community integration. This research provides a foundational empirical basis for future studies on consumer-driven innovation in emerging economies.