Spatial-Temporal Multimodal Large Language Model for Generative Recommendation in Alipay

Despite the encouraging achievements, the practical application of recommendation systems still faces two key issues. The first is how to better understand the multimodal real-time requests that are the more mainstream request behavior in industrial scenarios; the other is how to effectively capture users' dynamic needs that change with temporal and spatial conditions. The breakthroughs in text understanding and generation capabilities of Large Language Models (LLMs) have demonstrated their tremendous potential in precise recommendation systems, particularly through the enhancement of the understanding of user intent. To address these issues, we propose a novel Spatial-Temporal Multimodal LLM for generative recommendation. Specifically, on the basis of the behavior data constructed from Alipay, spatial-temporal knowledge-guided fine-tuning module is proposed to capture specific needs in user real-time requests. Furthermore, a preference discovery module is developed to learn user preferences in visual queries from multimodal request perspective. Meanwhile, a personalized recommendation module is designed to aggregate spatial-temporal knowledge and user preferences for generative recommendation. Experimental results on a real-world deployed generative recommendation task from the ‘Explore' scenario in Alipay have demonstrated the effectiveness of the proposed framework.