Stable Price Dispersion under Heterogeneous Buyer Consideration

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Authors: David P. Myatt, David Ronayne
Cited by: 1
References: 86

Abstract

ABSTRACT We study the pricing of homogeneous products sold to customers who consider different sets of suppliers. We identify prices that are stable in the sense that no firm wishes to undercut a rival or to raise its price when rivals are able to respond by offering special deals. We derive stable and dispersed prices across several price‐consideration specifications. We contrast the implications against those of conventional approaches.

Fields of Study & Subjects

Merger and Competition Analysis Consumer Market Behavior and Pricing Supply Chain and Inventory Management

Publication details

Journal / source
The RAND Journal of Economics
Publisher
Wiley
Volume
57
Issue
1
Pages
103–121
Publication date
19 January 2026
Language
EN