Connecting Collectivism and Commitment: The Role of Faith‐Based Subcultures in Business and Society

ABSTRACT During times of great volatility and uncertainty, understanding the relationship between faith‐based collectivist subcultures within individualist societies provides opportunities for communities to embrace the unique qualities presented by collectivism. Collectivist values of interdependence and collaboration may support greater affective commitment and sense of place. Hypotheses suggest a positive relationship between faith‐based collective participation and both affective commitment and sense of place. Additional hypotheses proposed that emotional intelligence shares an indirect relationship between the initial variables. The results demonstrated the strong relationship between a person's collectivist, faith‐based participation and their resulting commitment and that EI did not have an effect on the relationship. This research supports the ongoing discussion around individualist–collectivist cultures and subcultures, suggesting that collectivist subcultures within larger individualistic societies warrant further exploration. In order to understand the impacts of faith‐based participation on societies, this study's methods should be extended to broader areas within the United States and abroad.