User portrait construction of cross-border e-commerce and precision marketing strategy in the international market based on machine learning
Fields of Study & Subjects
E-commerce and Technology Innovations
Digital Marketing and Social Media
Customer churn and segmentation
Publication details
- Journal / source
- International Conference on Big Data, Computational Intelligence, and Applications (BDCIA)
- Pages
- 128–128
- Publication date
- 24 February 2026
- Language
- EN