Bad influencers: How social media imported US-style drug advertising to the UK

BMJ 2026

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Authors: Deborah Cohen
DOI: 10.1136/bmj-2026-590532
Cited by: 1
References: 5

Abstract

Direct-to-consumer advertising of medicines is banned in the UK, but borders are porous on the internet. Deborah Cohen reveals how a loophole in UK regulation means that influencers such as the Kardashians are reaching UK patients

Fields of Study & Subjects

Pharmaceutical industry and healthcare Social Media in Health Education Digital Marketing and Social Media

Publication details

Journal / source
BMJ
Publisher
BMJ
Volume
393
Pages
e590532–e590532
Publication date
19 June 2026
Language
EN