Key Trends in the Development of Perceived Product Value on the Example of the Consumer Market

WORLD SCIENTIFIC eBooks 2026 Book chapter

View at publisher
Authors: Tatiana Biryukova, Tatyana I. Ashmarina, Natalya A. Yagudaeva
DOI: 10.1142/9789819802920_0044
Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
WORLD SCIENTIFIC eBooks
Pages
515–523
Publication date
1 January 2026
Language
EN
Document type
Book chapter