Consent under Constraints: Negotiating Photography and Media Sharing in Institutionalized Childcare

Taking and sharing photos is a routine practice in childcare institutions, used to document children’s learning, communicate with families, and support marketing. These practices are typically regulated through consent forms, the institutional mechanism for authorizing photography and media use. While prior research has examined parents’ photo-taking and sharing, little is known about consent in institutional childcare, where formal policies and non-parental figures (e.g., staff and administrators) shape children’s privacy in distinct ways. To investigate this, we analyzed 42 consent forms and conducted 21 semi-structured interviews with parents, educators, and administrators in U.S.-based childcare institutions. Our findings reveal that consent forms serve as procedural, one-time agreements rather than meaningful safeguards. Parents navigate consent pragmatically amidst structural precarity and power asymmetries, while staff performs the unseen labor of consent enforcement. We conclude with implications for reimagining consent and designing usable institutional mechanisms that support children’s privacy and safety in practice.