GRank: Towards Target-Aware and Streamlined Industrial Retrieval with a Generate-Rank Framework

Industrial-scale recommender systems rely on a cascade pipeline in which the retrieval stage must return a high-recall candidate set from billions of items under tight latency. Existing solutions either (i) suffer from limited expressiveness in capturing fine-grained user-item interactions, as seen in decoupled dual-tower architectures that rely on separate encoders, or generative models that lack precise target-aware matching capabilities, or (ii) build structured indices (tree, graph, quantization) whose item-centric topologies struggle to incorporate dynamic user preferences and incur prohibitive construction and maintenance costs.