Mapping Data Labour Supply Chain in Africa in an Era of Digital Apartheid: a Struggle for Recognition

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Authors: Jessica Pidoux, Mariame Tighanimine, Sofia Kypraiou, Sonia Kgomo, Kauna Ibrahim Malgwi, Richard Mwaura Mathenge, Mophat Okinyi, James Oyange
Cited by: 2
References: 96

Abstract

Content moderation and data annotation work has shifted to the Global South, particularly Africa, where workers at business process outsourcing (BPO) companies operate under precarity to serve Global North needs. We address the invisibility of this data labour supply chain and the underdocumented working conditions of its workforce. Drawing on a participatory collaboration between academics, an NGO, and a union, we conducted desk research and deployed a questionnaire (n=81) attuned to unions' organising goals. Our findings show that data labour spans 43 out of 55 African countries, involving 17 major firms serving predominantly North-American and European clients, with workers employed on short-term contracts, under psychological stress and economic instability - conditions that obscure the competences, i.e. adaptability and resilience, that their work demands. We contribute the first comprehensive map of Africa's data labour industry and demonstrate a methodology that centers workers' collective actions in documenting their conditions, drawing on Honneth's "struggle for recognition" to capture workers' demands for professional and social acknowledgement.

Fields of Study & Subjects

Hate Speech and Cyberbullying Detection Misinformation and Its Impacts Spam and Phishing Detection

Publication details

Journal / source
Proceedings of the 2026 ACM Conference on Fairness, Accountability, and Transparency
Publisher
ACM
Pages
7990–8008
Publication date
23 June 2026