Multi-modal Relational Item Representation Learning for Inferring Substitutable and Complementary Items

We study the problem of inferring substitutable and complementary items, which underpins applications such as alternative and follow-up purchase suggestions. Existing approaches typically learn from behavior-derived item-item associations using GNNs or leverage item content alone. However, these methods often overlook two key challenges: (i) user behaviors (e.g., co-view/co-purchase) only provide noisy weak supervision, and (ii) behavior signals are long-tailed, leaving many items with sparse associations. We propose MMSC, a self-supervised multi-modal relational representation learning framework that combines a multi-modal foundation model adapted to encode item metadata and a self-supervised denoising module that learns relationship-aware representations from noisy user behaviors, unified by a hierarchical aggregation mechanism. We further use LLM-assisted supervision to mitigate noise in behavior-derived supervision during training. Experiments on five real-world datasets show that MMSC consistently outperforms existing baselines by 26.1% for substitutable and 39.2% for complementary item inference, while remaining effective for cold-start items.