Visitor Perceptions of Temple Elephant Welfare Intervention

Abstract Iconic Asian elephants in South Indian temples are worshipped in captivity. Ironically, the living conditions of these revered elephants severely restrict their autonomy, and the degrees of social isolation of these highly social animals impact their needs, interests, and wellbeing. Temple elephants earn revenues as they attract public who in turn possess power to regulate the welfare status and the presence/absence of temple elephants. This study aimed to survey the public regarding their perspectives and willingness to support improvement of temple elephant welfare. Analyses revealed that 87% of 289 people supported improvement of temple elephant welfare. Their support was determined by age, knowledge, and personal desire to conform to changes rather than cultural attachment to elephants. The public’s willingness to support improvement paves the way to uniting like-minded people who can be of enormous significance in the process of improving the lives of captive temple elephants.