Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution

Journal of Marketing 2026

View at publisher
Authors: J.B.E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L. Scott, Rebecca J. Slotegraaf
DOI: 10.1177/00222429261426047
Cited by: 3
References: 34

Fields of Study & Subjects

Service and Product Innovation Environmental Sustainability in Business Innovation and Socioeconomic Development

Publication details

Journal / source
Journal of Marketing
Publisher
SAGE Publications
Volume
90
Issue
3
Pages
1–12
Publication date
25 March 2026
Language
EN