The Interestingness Value of Including African Stories in Marketing and Public Policy Research

Journal of Public Policy & Marketing 2026 Open access

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Authors: Samuelson Appau, Marian Makkar, Deborah Dede Narh
DOI: 10.1177/07439156261436398
Cited by: 1
References: 10

Fields of Study & Subjects

Innovation and Socioeconomic Development Consumer Behavior in Brand Consumption and Identification African cultural and philosophical studies

Publication details

Journal / source
Journal of Public Policy & Marketing
Publisher
SAGE Publications
Volume
45
Issue
3
Pages
211–214
Publication date
10 June 2026
Language
EN