Enhancing Management Education With AI: Chatbot-Assisted Case Studies

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Authors: Adib Bensalem, Serge Bésanger
Cited by: 1
References: 20

Abstract

This paper details an innovative pedagogical approach integrating custom AI-powered chatbots into case studies to develop future leaders capable of tackling grand challenges. Traditional case studies, while building analytical skills, often lack the systemic complexity and dynamic information-seeking essential for real-world leadership. Our chatbot-assisted case study, focused on an automotive logistics challenge, overcomes this by requiring students to engage in interactive dialogue with the AI. This process simulates the ambiguity and negotiation inherent in professional practice, directly cultivating adaptive leadership and systems thinking skills. We present a theoretically-grounded conceptual framework that informs this design, linking pedagogical theory to the development of these specific competencies. Qualitative and quantitative data demonstrate enhanced student engagement and the acquisition of the targeted adaptive and systemic skills. The findings underscore the transformative potential of AI to modernize management education, bridging theory with the practical skill development required to address complex, real-world problems.

Fields of Study & Subjects

AI in Service Interactions Artificial Intelligence in Healthcare and Education Ethics and Social Impacts of AI

Publication details

Journal / source
Organizational Behavior Teaching Review
Publisher
SAGE Publications
Volume
50
Issue
4
Pages
427–453
Publication date
17 June 2026
Language
EN