When Stories Are Not Enough: Narrative Trust as a Theoretical Perspective for Science Communication
Abstract
Storytelling is often presented as a solution to problems of trust in science communication. Yet stories can attract attention without making science credible, meaningful, or legitimate. This commentary proposes narrative trust as a theoretical perspective for explaining when stories support public trust. Narrative trust emerges when four conditions align: intelligibility, credibility, cultural resonance, and legitimacy of mediation. The framework shifts attention from whether stories “work” to the communicative conditions under which science becomes understandable, believable, socially meaningful, and publicly actionable.
Fields of Study & Subjects
Climate Change Communication and Perception
Science Education and Perceptions
Rhetoric and Communication Studies
Publication details
- Journal / source
- Science Communication
- Publisher
- SAGE Publications
- Publication date
- 1 July 2026
- Language
- EN