Understanding visit intentions in eco-lodges: The role of eco-service quality within the stimulus–organism–response framework

Achieving eco-service quality remains a challenge in the eco-tourism sector. This study develops a novel theoretical model to examine the impact of the eco-service quality (ECOPERF) model on behavioral intentions by analyzing the structural relationships among satisfaction, memorability, and revisit intention (RI). Utilizing the ECOPERF model, we demonstrate how the quality of lodging services influences RI through satisfaction and the memorability of ecotourism experiences. More specifically, the study is underpinned by the stimulus–organism–response framework. The proposed conceptual model examines the unique relationships among the stimulus (eco-service quality), organism (satisfaction and memorable tourism experiences), and response (RI), addressing a gap in the literature. The study draws on data from 268 U.S. tourists, summarizing key findings. Additionally, an experimental study highlights the moderating role of Inclusion of Nature in Self (INS) in the relationship between eco-lodging appeal and consequential behaviors. This study is the first to apply INS in an eco-lodge context, offering practical insights for industry practitioners. Furthermore, we demonstrate that ECOPERF influences RI through a sequential pathway: service quality → satisfaction → memorability → revisit intention. Theoretical and practical implications for ecotourism hospitality literature and practice are discussed.