Emerging Frontiers in Marketing: Exploring the Potential of Novel Data and Methodologies

Australasian Marketing Journal (AMJ) 2026

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Authors: Songting Dong, Li Xiao, Junbum Kwon

DOI: 10.1177/14413582261420453

Cited by: 0

References: 25

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

References 25