More-than-human energies shaping atmospheres: An Indigenous-informed perspective

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Authors: Erik Cateriano-Arévalo, Douglas Wesley Tangoa Sánchez (Isa Sina), Pedro Tangoa López (Chonon Rawa), Ross Gordon, María Amalia Pesantes, Lisa Schuster
Cited by: 1
References: 64

Abstract

This article adopts an Indigenous-informed perspective to understand how the energy from more-than-human entities (e.g. plants, animals, and spirits) shapes atmospheres of consumption. Drawing on ethnographic research undertaken with members of the Shipibo-Konibo Indigenous group of the Peruvian Amazon, we introduce the concept of koshi , a form of energy generated through relations between humans, plants, animals, and spirits that permeates place and space. We show that more-than-human entities produce affective energies that shape atmospheres through (1) the emanation of koshi to the environment to signal power and presence, (2) the storage of koshi within their bodies for later ritual activation, and (3) the transfer of koshi to humans in healing processes. These processes reveal atmospheres as manifestations of the relations among all beings with positive and negative effects on humans’ health and well-being. By centring Indigenous relationality, this article challenges human-centric and Western theorisations of affect and atmospheres. In doing so, our study contributes to our current understanding of how more-than-human entities, like plants, animals, and spirits, shape and experience consumption.

Fields of Study & Subjects

Amazonian Archaeology and Ethnohistory Psychedelics and Drug Studies Geographies of human-animal interactions

Publication details

Journal / source
Marketing Theory
Publisher
SAGE Publications
Volume
26
Issue
3
Pages
545–570
Publication date
16 June 2026
Language
EN