The role of artificial intelligence in promoting kindness in society: A qualitative study to advance well-being, equity, and positive social change

Background and Objective: Artificial Intelligence (AI) has the potential to influence social behavior and public well-being. This study investigates AI’s role in promoting kindness and identifies ethical strategies to foster empathy, support, and compassionate communities. Materials and Methods: This qualitative content analysis involved purposive sampling of 30 participants, including AI experts, social scientists, religious leaders, developers, and users. Semi-structured interviews were conducted until theoretical saturation was reached. Data were analyzed using Granheim and Lundman’s method. Trustworthiness was ensured using Lincoln and Guba’s criteria: credibility (via member checking), transferability (detailed contextual descriptions), dependability (audit trail), and confirmability (researcher reflexivity and documentation). Results: Five key themes emerged: emotional well-being, social justice, behavioral change, ethical responsibility, and education. AI fosters prosocial behavior, enhances social inclusion, and promotes sustainable relationships. Conclusion: When ethically and thoughtfully applied, AI can support and complement, but not replace, human relationships, particularly in promoting kindness and prosocial behaviors. This approach can strengthen social cohesion, enhance public health, and improve community well-being. Explicitly acknowledging AI’s supportive role reinforces the manuscript’s ethical positioning and conceptual clarity.