Unpacking the Adoption of Campus Self-Service Printing: A Fusion of Innovation Diffusion and Technology Acceptance Models in Educational Technology

This study explores the factors influencing users’ behavioral intention to adopt campus self-service printing, with a focus on the educational technology context. Utilizing a hybrid framework combining the innovation diffusion theory and the technology acceptance model, a survey was conducted with 868 respondents to establish a comprehensive research model. The results reveal that relative advantages, trialability, visibility, result demonstrability, and perceived ease of use (PEOU) all have positive relationships with the behavioral intention to adopt campus self-service printing. Additionally, relative advantages, result demonstrability, and PEOU are positively associated with perceived usefulness. Furthermore, relative advantages, visibility, and result demonstrability are linked to PEOU. These findings contribute valuable insights into how educational institutions can better understand and foster the adoption of self-service printing technology. The study also provides actionable recommendations for campus policymakers, highlighting the importance of promoting relative advantages, enhancing visibility, and ensuring ease of use to increase technology acceptance. By aligning with the needs and perceptions of users, institutions can more effectively implement and improve self-service printing services, contributing to the advancement of educational technology on campuses.