University students’ acceptance of generative artificial intelligence tools: a mixed-methods study on opinions, attitudes, and behavioral intentions

Read full text
Authors: Özlem Canan Güngören, Duygu Gür Erdoğan, M. Barış Horzum
Cited by: 5
References: 135

Abstract

This study examined university students' acceptance of generative artificial intelligence tools. For this purpose, the research was designed with a sequential explanatory model from mixed research methods. The first phase was patterned in the survey model, and the study participants consisted of 601 undergraduate students studying at a state university in Türkiye. Demographic variables, a questionnaire, and generative artificial intelligence tools, an acceptance scale, were used as data collection tools. First, assumptions were evaluated, and tests were decided to analyze the data. Within the scope of the research, Structural Equation Modelling was performed between the sub-dimensions of the acceptance scale. The case study was designed for the second phase, and interviews were conducted with 80 undergraduate students. As a result of the results, it was revealed that perceived usefulness, perceived ease of use, gender, duration of use, frequency, and purpose of use play a holistic role in shaping opinions, usage attitudes, and behavioral intentions toward generative artificial intelligence tools.

Fields of Study & Subjects

AI in Service Interactions Ethics and Social Impacts of AI Artificial Intelligence in Healthcare and Education

Publication details

Journal / source
BMC Psychology
Publisher
Springer Science and Business Media LLC
Volume
14
Issue
1
Pages
238–238
Publication date
13 January 2026
Language
EN