Competitor Analysis

This chapter covers a practical approach to conducting competitor analysis during the early phase of the game production cycle. With minimal cost and no need for participants, the method uses data from player reviews and gameplay videos to reveal what resonates with players and why. The focus is on relying on insights derived based on existing competitor and reference titles to inform design and business decisions, avoid pitfalls and dead ends in development, and identify opportunities for innovation. The process involves selecting relevant games, gathering and analysing player and expert feedback, conducting thematic and differential analysis, and synthesizing insights into report with actionable recommendations. This chapter highlights practical tips and common pitfalls with the method. This chapter also includes real-life examples of using the method.