Creating a Digital Marketing Analytics Strategy for a Company that Relied on Traditional Marketing Methods and Building a Framework to Measure Effectiveness

CRC Press eBooks 2026 Book chapter

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Authors: Surjadeep Dutta, Arivazhagan Ramanathan

DOI: 10.1201/9781003605522-17

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing