Creating a Brochure and a Website for the Vehicle

A vehicle brochure is typically about a 10–15-page printed booklet that the customers generally pick up at a vehicle dealership or at an auto show to take home and study the characteristics of the vehicle at a leisurely pace. Vehicle brochures are also available on most of the manufacturers’ websites for browsing and downloading. The brochures serve the important function of providing necessary data and information about the products to help potential customers to make their decisions about their future vehicle purchases. The vehicle brochures and websites contain photographs and information about many vehicle features, characteristics, and dimensions. The websites also include videos and animations that provide both visual and auditory (e.g., voice, engine sound, and background music) information dynamically. If created early during the concept development phase, the vehicle brochure can also serve as an important tool for the vehicle designers and product development engineers to understand the importance of characteristics and features of different models (or options) of the proposed vehicle.