Organization AI Culture Persona

Following comments in the previous chapters, artificial intelligence (AI) is enabling an organization to change its very persona. Apple used the advent of smart portable devices to change the very image of its brand. While the company still sells MacBooks it is better known for their phones and tablets. Microsoft still licenses MS Office but is now a Cloud and AI juggernaut. Moreover, to achieve these dramatic changes the workforce, contractors and even customers require continuous change and upskilling. When I started as a junior engineer in the oil and gas service sector much of the work was very manual the use of computing technology at a minimum. Today, and even before AI the sector deploys Smart devices in almost every product service line. The sector still has environmental concerns but even oil cleanup is driven by software. Firms and sectors have the opportunity to use AI to not only change perceptions but also develop entire new products and solutions with thousands of highly skilled, high paying skill sets.