Recruitment and Training of Real Estate Salespeople

This chapter is designed to help students of real estate marketing learn: why recruiting and selection of real estate salespeople is important the recruitment process how to analyze the various sales-related jobs and develop a job sheet for each how to determine qualifications for the various sales-related positions how to recruit candidates from a variety of recruitment sources how to select qualified prospects how to validate the recruitment process why training of incoming real estate agents is important how to assess training needs of salespeople how to budget for training needs how to develop training programs how to evaluate the effectiveness of the training program