A Code of Ethics for Real Estate Marketing Professionals

As were the previous two chapters, this chapter is also designed to sensitize the student to ethical issues in real estate marketing. However, the goal of this chapter is to introduce a specific code of ethics from the U.S. NAR. We will discuss the use of this code and refer to particular case studies to help students appreciate the significance of the various articles covered in the code. Specifically, this chapter is designed to help students learn: the ethics and professional duties of the real estate agent and broker to clients and customers the ethical and professional duties of the real estate agent and broker to the public the ethical and professional duties of the real estate agent and broker to other real estate agents and brokers