Marketing Strategy
Abstract
This chapter covers many topics related to the marketing strategy of real estate development firms. It is designed to help students of real estate marketing learn: what the marketing concept is and how it is different from the selling concept in the context of real estate development firms a formal definition of real estate marketing how the marketing manager performs a sales analysis how the marketing manager performs a customer analysis how the marketing manager performs a market analysis how the marketing manager performs a competitive analysis how the marketing manager makes target marketing decisions
Fields of Study & Subjects
Marketing and Advertising Strategies
Housing Market and Economics
Real estate and construction management
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 3–28
- Publication date
- 4 March 2026
- Language
- EN
- Document type
- Book chapter