Personal Selling in Real Estate
Abstract
This chapter is designed to help students of real estate marketing learn: the personal selling cycle for the real estate buyer representative how buyer representatives go about prospecting for clients how buyer representatives conduct a client need assessment how buyer representatives qualify clients how buyer representatives conduct a showing of properties for clients how buyer representatives negotiate with sellers how buyer representatives close a deal how buyer representatives follow up with clients and provide additional services
Fields of Study & Subjects
Housing Market and Economics
Marketing and Advertising Strategies
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 113–137
- Publication date
- 4 March 2026
- Language
- EN
- Document type
- Book chapter