The Social Psychology of Real Estate Negotiations
Abstract
This chapter is designed to help students of real estate marketing learn: the rudimentary concepts of negotiation what negotiation effectiveness means for real estate marketing professionals how social scientists measure negotiation effectiveness in a real estate context how social influence factors influence negotiation effectiveness how factors related to the structural context influence negotiation effectiveness how factors related to the behavioral predisposition of the negotiators affect negotiation effectiveness how factors related to cultural context affect negotiation effectiveness
Fields of Study & Subjects
Conflict Management and Negotiation
Housing Market and Economics
Multi-Agent Systems and Negotiation
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 141–172
- Publication date
- 4 March 2026
- Language
- EN
- Document type
- Book chapter