Decoding Global Marketing Decisions

Auerbach Publications eBooks 2026 Book

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Authors: Thomas Heinrich Musiolik, Jose Esteves, Hemachandran Kannan, Raul Villamarin Rodriguez

DOI: 10.1201/9781003650775

Cited by: 1

Fields of Study & Subjects

Marketing and Advertising Strategies Management and Marketing Education Consumer Behavior in Brand Consumption and Identification