SWOT Analysis

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Authors: Carl L. Pritchard
Cited by: 0

Abstract

Strengths, weaknesses, opportunities, and threats—SWOT analysis—is essentially a directed risk analysis designed to identify risks and opportunities within the greater organizational context. The main difference between this and other analysis techniques is that SWOT reinforces the need to review risks and opportunities from the perspective of the organization as a whole rather than just from inside the project vacuum.

Fields of Study & Subjects

Strategic Planning and Analysis Construction Project Management and Performance Capital Investment and Risk Analysis

Publication details

Journal / source
Auerbach Publications eBooks
Pages
152–159
Publication date
11 March 2026
Language
EN
Document type
Book chapter