Neuromarketing opportunities and risks in consumer insight generation

Present study aims to evaluate the potential of neuromarketing and connected ethical issues in revealing profound consumer insights. The study synthesizes previous research on neuromarketing practices through a thorough literature review and case study analysis, to draw the insights. This study evaluates the impact of “Neuromarketing Techniques” by combining empirical data from several research studies with case studies. The examination is based on interdisciplinary frameworks that integrate perspectives from neuroscience and marketing theory. The present examination unlocks the means to reveal “Consumer Behaviour” through neuromarketing. However, it concurrently antagonizes the ethical dilemmas inherent in the neuromarketing domain. The present study also supports the integration of technologies that can increase the efficacy of marketing strategies. This study presents an academic discussion that bridges the distance between “Ethical Responsibility” in neuromarketing and “Technological Innovation” in digital disruption. The examination provides vision for the complicated relationship between “Consumer Protection” and “Persuasive Marketing Strategies”.