Generation Z's impact on sustainable entrepreneurship perception
Abstract
Sustainable Entrepreneurship is defined as those business ventures that are eco-friendly and environment friendly and the business owners that prioritize society and environment over mere growth and profit [ 1 ], [ 2 ]. According to recent surveys it is stated that there is a certain generation that are comparatively inclined towards sustainability, which is the Generation Z [ 3 ], [ 4 ], [ 5 ]. Generation Z also known as Zoomers are defined as the present and future generation born in the late 1990's and brought up in the early 2000's [ 6 ], [ 7 ].
Fields of Study & Subjects
Entrepreneurship Studies and Influences
Environmental Sustainability in Business
Generational Differences and Trends
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 455–460
- Publication date
- 10 March 2026
- Language
- EN
- Document type
- Book chapter