Automobile marketing based on ontologies of users' needs

CRC Press eBooks 2026 Book chapter

View at publisher
Authors: I.D. Vinogradov, VA Vittikh, S.V. Smirnov, V.M. Karpov, A.N. Moscalyuk
DOI: 10.1201/9781003762416-84
Cited by: 0

Abstract

This paper goal is to discuss an ontology-based approach to the knowledge integration. The approach formulation is presented – by way of example on consumer preferences’ ontology (schematic) composition – designed to identify the auto market structure, and take the coordinated decisions on new model-line development of passenger cars.

Fields of Study & Subjects

Semantic Web and Ontologies Multi-Criteria Decision Making Color perception and design

Publication details

Journal / source
CRC Press eBooks
Pages
653–659
Publication date
11 February 2026
Language
EN
Document type
Book chapter