Drivers and barriers for market introduction
Abstract
At the beginning of the LLINCWA project a market analysis has been carried out, which was subsequently refined during the course of the project. This was done for two reasons: firstly, in order to understand the low level of penetration of biolubs in the market of inland and coastal water applications as described in chapter 3 . And secondly, to prepare for an effective and tailor-made marketing strategy within the project and thereafter for the different countries and market segments (which will be described in the following chapters).
Fields of Study & Subjects
Lubricants and Their Additives
Bioeconomy and Sustainability Development
Business Strategies and Innovation
Publication details
- Journal / source
- CRC Press eBooks
- Pages
- 69–81
- Publication date
- 19 January 2026
- Language
- EN
- Document type
- Book chapter