The role of NLP in AI and blockchain integration for improved customer insights and marketing strategies
Abstract
Blockchain technology and the power of nature language processing (NLP) in artificial intelligence (AI) are being used more in business, which has improved teamwork and created new avenues for providing brand experiences. To enhance corporate procedures and ensure safe communication with customers, this study suggests corporate Creativity built around AI and Blockchain Technologies (BI-AIBT). The research assesses how digitization affects organizational abilities, staff skill interactions, value generation, proposal, and corporate capture. The findings suggest that BI-AIBT enhances demand forecast, the quality of goods, growth of businesses, client behavior research, and customer happiness. Income, privacy of data, consumer information honesty, and corporate efficiency may all be enhanced by this combination.
Fields of Study & Subjects
Blockchain Technology Applications and Security
Digital Innovation in Industries
Impact of AI and Big Data on Business and Society
Publication details
- Journal / source
- CRC Press eBooks
- Pages
- 454–457
- Publication date
- 17 February 2026
- Language
- EN
- Document type
- Book chapter