The role of NLP in AI and blockchain integration for improved customer insights and marketing strategies

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Authors: P. Radhakrishnan, Sapna Mathur, Monika Sharma, Anand A. Kopare, Vir Pratap, Nidal Al Said
Cited by: 0

Abstract

Blockchain technology and the power of nature language processing (NLP) in artificial intelligence (AI) are being used more in business, which has improved teamwork and created new avenues for providing brand experiences. To enhance corporate procedures and ensure safe communication with customers, this study suggests corporate Creativity built around AI and Blockchain Technologies (BI-AIBT). The research assesses how digitization affects organizational abilities, staff skill interactions, value generation, proposal, and corporate capture. The findings suggest that BI-AIBT enhances demand forecast, the quality of goods, growth of businesses, client behavior research, and customer happiness. Income, privacy of data, consumer information honesty, and corporate efficiency may all be enhanced by this combination.

Fields of Study & Subjects

Blockchain Technology Applications and Security Digital Innovation in Industries Impact of AI and Big Data on Business and Society

Publication details

Journal / source
CRC Press eBooks
Pages
454–457
Publication date
17 February 2026
Language
EN
Document type
Book chapter