Data Analytics in Supply Chain
Abstract
Supply chain covers the planning and management of activities in the supply and demand cycles within and across companies. These activities include the management of the flow of products, money and information . If the process is done right, it can improve customer satisfaction, increase company profit and thus sustain the business growth.
Fields of Study & Subjects
Big Data and Business Intelligence
Supply Chain Resilience and Risk Management
Customer churn and segmentation
Publication details
- Journal / source
- Auerbach Publications eBooks
- Pages
- 123–142
- Publication date
- 6 January 2026
- Language
- EN
- Document type
- Book chapter